In brief
The Maldivian government has introduced a broad tourism campaign set for 2027, unveiled at the World Travel Market in London. Minister of Tourism Mohamed Ameen outlined the initiative's aim to strengthen the country's global tourism position and foster inclusive economic opportunities, while CEO Abdulla Yasir highlighted plans to integrate luxury resorts with local islands. The campaign will feature roadshows, cultural showcases, and targeted marketing to attract visitors from established and emerging markets.
At the World Travel Market in London, the Maldives rolled out its new global tourism campaign, "Visit Maldives Year 2027 – Celebrate the Sunny Side," aiming to accelerate tourism growth and strengthen its position in the global market.
The initiative was announced by Minister of Tourism and Civil Aviation Mohamed Ameen, who explained that the campaign would promote Maldivian identity, heritage and hospitality while supporting local businesses and creating inclusive economic opportunities.
"Linking the country's luxury resort sector with local island communities and attracting more visitors from both established and emerging markets," said Ameen, emphasizing the campaign’s focus on community participation in the tourism industry.
Visit Maldives Corporation CEO and Managing Director Abdulla Yasir added that the multi‑year plan would include international roadshows, cultural showcases and targeted marketing campaigns.
Yasir stressed that the campaign’s goal was to expand tourist arrivals and increase community involvement in tourism, thereby bolstering the local economies.
As the campaign launches well ahead of the scheduled 2027 milestone year declared by President Mohamed Muizzu, the Maldives is positioning itself to capitalize on the growing demand for sustainable and culturally immersive travel experiences.
