In brief
China is encouraging South African fruit growers to diversify exports to its market by offering zero‑tariff access and a new phytosanitary protocol for cherries. The industry representative highlighted the need for efficient logistics, consistent quality and competitive pricing. The opportunity extends to other stone fruits, but growth will depend on market demand and international competitiveness.
In Johannesburg, the China–South Africa trade partnership was highlighted in a November 1 interview with Xinhua, where industry representative Pieter‑Steyn de Wet of Hortgro‑Cherries said China is encouraging South African fruit growers to diversify exports into its market.
China has signed a phytosanitary protocol with South Africa that could allow fresh cherries to enter Chinese markets, and the country will apply zero‑tariff treatment to qualifying African products.
“Zero‑tariff access enhances the competitiveness of South African cherries by reducing landed costs for Chinese importers,” de Wet said.
He cautioned that zero‑tariff alone is not enough, noting that exporters must compete through “efficient logistics, consistent quality, reliable supply, and competitive pricing.”
Beyond immediate trade prospects, de Wet said that access to China could support the expansion of South Africa’s growing cherry sector by encouraging investment in orchards, packhouse capacity and cold‑chain infrastructure.
The representative also pointed out that similar protocols have been signed for peaches, apricots, plums and nectarines, and that commercial shipments of these stone fruits are already expanding.
He noted that “continued investment in market development and consumer education will be essential” and that export growth ultimately depends on market demand, sustained profitability and international competitiveness.
