In brief
French star Kylian Mbappé apologized for “ill‑judged” comments about late Chinese leader Mao Zedong, sparking backlash from several Chinese sponsors who dropped him. The incident also drew criticism from China’s foreign ministry, which warned the player. BBC China correspondent Stephen McDonnell provides context on how the controversy unfolded and its wider implications for sports diplomacy and branding.
French forward Kylian Mbappé has issued a public apology for remarks he made about China’s late leader Mao Zedong. The comments came to light on social media, prompting an immediate backlash.
In response, several Chinese brands that had previously signed sponsorship deals with the player announced they would terminate their contracts. The move has been seen as a warning to athletes who might cross cultural lines with politically sensitive remarks.
China’s foreign ministry also publicly criticized Mbappé, calling the remarks inappropriate and urging the player to respect China’s history. The incident underscores the delicate balance athletes must maintain when their personal views intersect with international politics.
BBC China correspondent Stephen McDonnell explains how the controversy developed and what it means for the sporting world’s engagement with global audiences.

