CEO Brian Niccol emphasized the decision's importance in overcoming challenges, like declining sales, stating that fostering "human connection" is vital for Starbucks' turnaround plan. Along with the office return policy, certain managers are required to relocate to Seattle (the company’s headquarters) or Toronto. Niccol has made significant changes in his brief tenure to revitalize the company, including a menu overhaul and stricter rules regarding customer purchases for facility use.

Earlier this year, Starbucks also laid off 1,100 staff members. The shift in remote work policies echoes broader trends among corporations, with companies like Amazon and JP Morgan implementing similar measures. Research indicates that while many employees can work remotely, a substantial portion have been required to return to the office full-time, revealing a complex landscape of post-pandemic work dynamics.