In brief
Despite the ongoing bird flu outbreaks affecting many turkey producers, Old Brick Farm has reported no cases this season. Owner Larry Doll highlights the importance of clean practices in keeping his family-owned farm running smoothly. As turkey prices soar due to decreased flocks, Doll prepares to meet demand for Thanksgiving with a focus on quality over quantity.
CHELSEA, Mich. (RTWNews) — At Old Brick Farm, located just outside of Detroit, Larry Doll manages his farm successfully this Thanksgiving season, raising chickens, turkeys, and ducks without suffering from the prevalent bird flu that has affected many poultry producers across the United States.
Despite a significant outbreak of avian metapneumovirus that has led to a historic decline in the turkey population—a staggering 40-year low—Doll's commitment to clean farming practices has kept his operation safe and thriving. His family has owned the farm for five generations, underscoring a legacy of dedication to quality in food production.
However, even with his good fortune, Doll acknowledges the ripple effects of these diseases, as the supply of chicks from hatcheries drops dramatically. Anticipating a future demand, he is planning to place an order for additional turkey hatchlings, aiming to secure his supply since competition for chicks is fierce this year.
“If you don’t get your order in early, you’re not going to get it,” he advised, emphasizing the urgency that fellow producers face in light of the prevailing market conditions.
Thanksgiving Costs on the Rise
The decline in poultry production comes as the U.S. Department of Agriculture estimates that wholesale turkey prices are set to rise by approximately 44% compared to last year. Nevertheless, some grocery stores are stepping up to aid consumers by offering discounts on turkeys to lessen the financial burden of holiday meals.
Despite a potential decrease in prices for some turkey products, the cost for other Thanksgiving essentials continues to climb. A government report revealed that a basket containing traditional Thanksgiving items—including a frozen turkey, potatoes, stuffing, and various canned goods—will average around $58.81, which is a 4.1% increase from last year’s prices.
As of mid-November, frozen turkey prices have seen an uptick, averaging $1.77 per pound, marking an 81% increase over the previous year. This price hike is attributed to ongoing avian flu concerns and a surge in demand as other meat prices, such as beef, have soared significantly.
Despite these challenges, Doll is dedicated to providing high-quality poultry for Thanksgiving, feeling a sense of pride in supplying a critical part of family dinners. “I just love it, to think about providing people not only with food but also the centerpiece of their Thanksgiving dinner,” he reflected.
