Daisy Harris, an AI-generated character, engages scammers in lengthy conversations to distract them while raising awareness about phone fraud.
A.I. Granny Fights Phone Scammers with Chitchat
A.I. Granny Fights Phone Scammers with Chitchat
O2's innovative approach combines humor and technology to thwart fraudulent calls.
In an inventive move to combat the growing threat of phone scams, British telecom company O2 has introduced Daisy Harris, an AI-generated "granny." Daisy may not have extensive knowledge about technology, but her endearing personality and endless patience make her an unexpected ally against fraudsters. Falling into the role of a friendly grandmother, she engages scammers in long-winded conversations about her cat Fluffy and her knitting hobby, keeping them occupied while preventing them from targeting vulnerable individuals.
Developed in collaboration with the London-based advertising agency VCCP, Daisy represents a new frontier in the battle against phone scams, which have surged alarmingly in recent years. With tens of millions of scam calls being made worldwide every day and astounding losses exceeding $1 trillion, the stakes are high.
Unlike traditional human "scambaiters," who creatively lead scammers on wild goose chases, Daisy can operate around the clock without fatigue, allowing her to engage with countless scammers simultaneously. Morten Legarth, one of Daisy's creators, emphasizes that AI could revolutionize the method by which scam encounters are handled, targeting fraudsters with unprecedented efficiency. As technology advances, it is increasingly utilized in the fight against rampant phone fraud that impacts millions globally.
Developed in collaboration with the London-based advertising agency VCCP, Daisy represents a new frontier in the battle against phone scams, which have surged alarmingly in recent years. With tens of millions of scam calls being made worldwide every day and astounding losses exceeding $1 trillion, the stakes are high.
Unlike traditional human "scambaiters," who creatively lead scammers on wild goose chases, Daisy can operate around the clock without fatigue, allowing her to engage with countless scammers simultaneously. Morten Legarth, one of Daisy's creators, emphasizes that AI could revolutionize the method by which scam encounters are handled, targeting fraudsters with unprecedented efficiency. As technology advances, it is increasingly utilized in the fight against rampant phone fraud that impacts millions globally.
