In brief
Women across China are mobilizing against the deceptive marketing of sanitary pads, calling for better products and accountability from manufacturers and government regulators in response to quality issues.
When Sabrina Wang, a 22-year-old university student in China, discovered shocking truths about the sanitary pads she relied on, she took to social media to voice her concerns. After measuring the length of several brands, she found that they were significantly shorter than what was advertised—up to 17 percent shorter. Wang's experience reflects a growing movement among Chinese women demanding better quality sanitary products, more respect from manufacturers, and increased accountability from regulators.In recent weeks, the conversation surrounding sanitary pads has gained momentum, with women expressing frustration over the industry's disregard for their needs. With slogans like “black-hearted pads” circulating online, users have actively called for boycotts against certain brands perceived to be subpar. The discussion has evolved beyond just the dimensions of the pads, extending to concerns about overall product quality, pricing, inadequate sex education, body shaming, and the lack of representation of women in corporate leadership positions.In response to mounting pressure, one prominent sanitary pad manufacturer withdrew its products from the popular e-commerce platform Taobao and pledged to enhance its offerings. Additionally, state media has criticized the industry for “deep-seated problems” and a government-backed trade association indicated it would consider public feedback when drafting new regulations for sanitary products.This movement highlights the growing voice of women in China advocating for their rights and raises awareness about the need for better hygiene products and broader issues of respect and representation in society.
