In brief
Dunedin Airport in New Zealand has introduced a three-minute hug limit to combat curbside congestion, provoking responses ranging from amusement to outrage. The initiative aims to streamline drop-offs while maintaining the essence of farewells, attracting worldwide attention and prompting other international airports to respond.
In a unique approach to manage traffic jams outside terminals, Dunedin Airport in New Zealand has introduced a surprising new regulation: a time limit for hugs. Signs declaring “max hug time 3 minutes” appeared in October at the airport, igniting a flurry of reactions from around the globe, ranging from humor to indignation.The airport's chief executive, Daniel De Bono, clarified that the initiative is rooted in practicality, intending to enhance traffic flow at a newly designated drop-off area. “The signs are our way of being a little quirky and reminding people that this space is for quick farewells,” he stated. Interestingly, the airport is not putting passengers’ emotional health at risk, according to De Bono. “Don’t worry, just a 20-second hug is enough to release oxytocin and serotonin, the happy hormones that boost well-being, so three minutes is plenty of time to say goodbye and get your dose of happiness,” he added.The hug limit has drawn attention to similar signage in airports around the world, showcasing various intimacy time allowances, including a Danish airport that also restricts kisses. However, no guidelines have been established for hand-holding or gazing longingly into each other's eyes.Responses on social media have varied widely. One commenter decried the three-minute rule as “inhumane” while others pointed out that it might actually be a tad too long for a public display of affection, suggesting that offenders might consider more private venues for such farewells. “That’s generous,” quipped one user. “A hug only takes 10 seconds.”The airport staff are not tasked with policing hugs. Megan Crawford, the airport's General Manager of Business Development, confirmed in an interview that while they encourage quick farewells, no one is breaking up lengthy embraces.Despite its relatively low volume of passengers—over 900,000 last year compared to global mega-airports—Dunedin's hug policy has attracted significant attention. Following the announcement, London's Heathrow Airport displayed signs stating “Max hug time, unlimited,” although this is contingent upon a fee of five pounds for drop-offs outside of parking areas.As Dunedin Airport continues to fine-tune its operations, the blend of humor and practicality in its regulations highlights the complexities of managing travel dynamics while catering to human emotions.
