European Consumers Turn Away from Tesla as EV Market Grows

In April 2025, Tesla registrations saw a significant drop in major European markets like Germany and Britain, highlighting an alarming trend for the American automaker. Sales figures reveal a nearly 46% decrease in new Tesla registrations in Germany and a staggering 62% plunge in Britain compared to the previous year. Even as the overall market for electric vehicles in these regions continues to grow, Tesla finds itself struggling, with similar declines reported in Sweden and France of more than 80% and 59%, respectively.

Analysts point to multiple factors influencing this downturn. The delayed rollout of Tesla’s latest Model Y, which has yet to make a significant impact in Europe, is one reason cited for the declining sales. However, the underlying issues may be more complex, involving rising sentiment against Tesla’s leadership. Notably, Elon Musk’s political affiliations and vocal support for far-right ideologies appear to have alienated some European consumers, contributing to their decision to pivot towards local competitors.

Matthias Schmidt, a renowned analyst in the European automotive sector, believes these recent statistics indicate a troubling trend for Tesla. Schmidt remarked, “European April data is strongly indicating that this is more than a model changeover blip, and Tesla’s European issues are more deeply rooted and stemming from Mr. Musk.” As Tesla continues to face hurdles in this key market, its strategy in Europe may require reassessment to win back consumer trust and market share.