Dubai’s Local Community Contributions Establishment, Jood, and telecom operator du were announced as the winners of the Best CSR Initiative in the Middle East award at the Telecom Review Awards held on Saturday, November 7, 2026. The award recognised their joint effort to develop an integrated digital ecosystem that promotes community participation, transparency, and sustainability in resource allocation.
Marwan Rashid bin Hashem, CEO of Jood, said the award reflects Dubai’s leadership in creating innovative and sustainable corporate social responsibility models. He highlighted the role of strategic partnerships in using technology to strengthen community participation and achieve sustainable impact. Haiden Murthy’s statement emphasized the focus on transparency, trust, and complementary roles within the integrated ecosystem.
"The partnership with du demonstrates the importance of combining community and technological expertise to develop digital solutions that expand opportunities for participation and improve the effectiveness of social initiatives,"Hanan Ahmad, Chief Regulatory and Shared Services Officer at du, said.
According to Ahmad, the collaboration helps initiatives reach target groups, address identified priorities, and connect technological capabilities with the actual needs of the community, supporting sustainable social impact in line with Dubai’s vision. The platform is intended to facilitate the participation of individuals and institutions in giving and directing contributions toward community priorities, improving the efficiency of resource allocation and supporting the goals of Dubai Social Agenda 33.
