In brief
Brand Finance’s latest report, released in Nanning on Oct 31, 2026, shows ASEAN’s top 500 brands totaling $315.6 billion, an 8 % rise. Banking still dominates at $105.9 billion, but airlines and other travel and leisure brands are accelerating growth. 27 banks added $26 billion, and airlines climbed 67 % since 2023.
On Oct. 31, 2026, Xinhua reported that the combined value of ASEAN’s top 500 brands reached $315.6 billion, up 8 % year‑on‑year according to a study released in Nanning, China’s Guangxi capital.
The Brand Finance report noted that banking remains the largest contributor, accounting for $105.9 billion of the total and representing almost 60 % of the growth among the 378 brands tracked consistently.
Travel and leisure brands are gaining ground, with airlines highlighted as the fastest‑growing sector, rising 67 % since 2023. This shift reflects a broader diversification of brand value across the region.
Alex Haigh, managing director of Brand Finance Asia Pacific, said that as Chinese and ASEAN companies enter each other’s markets, “companies that invest in reputation, customer relationships and local relevance will be better positioned to build sustainable value beyond their home markets.”
Brand Finance, founded in 1996, publishes more than 100 reports annually, ranking brands by sector and country.
