TOTOWA, N.J. — Embracing the wave of Donald Trump’s electoral confidence, New Jersey Republicans, led by gubernatorial candidate Jack Ciattarelli, are focused on engaging voters in areas that historically lean Democratic. The strategy comes in the wake of what many see as Trump's electoral strength, particularly in regions such as Passaic County.

Ciattarelli's campaigning efforts include appearances alongside other Republican candidates, navigating discussions around Trump’s potential as a liability in their races. This balance is critical as they aim to tap into the conservative electorate while addressing concerns about rising costs that affect the average voter.

In a locally packed Irish bar, Ciattarelli defended his association with Trump amidst probing questions from reporters on whether the former president posed a challenge to his campaign. “New Jerseyans know who I am. I will fiercely defend the 9 million citizens of this state every day,” he asserted, aiming for a connection with the electorate.

Democrats, including U.S. Rep. Mikie Sherrill, who has been actively campaigning with former President Barack Obama, are framing this election within a national context. Sherrill's pitch stresses the need for accountability from the federal administration, particularly around economic issues impacting productivity in the state.

The broader political landscape incorporates not just gubernatorial races but a pivotal moment for both parties as they grapple with repercussions from Trump's presidency. As early voting ramps up, both sides are encouraging their bases to express their priorities at the polls, with Democrats emphasizing affordability as a central campaign theme.