Social media users in China are reportedly sharing images of US reality TV star Kris Jenner as part of a trend wishing for luck and fortune on platforms such as Weibo and RedNote.
Hundreds of thousands of posts have been shared on Chinese social media in the past three days as users hope for prosperity for themselves, often humorously, including changing their profile pictures to Jenner.
Jenner, mother of Kim, Khloé, Kourtney and Rob Kardashian, as well as Kendall and Kylie Jenner, appears in reality TV shows which follow the family in everyday life.
As the so-called momager behind the family's media empire, Jenner is thought to have a net worth of hundreds of millions of dollars.
TikTok creator Marcelo Wang, who teaches viewers how to say popular phrases and slang in Mandarin, alerted many to the super random trend in a post on Friday. He noted that the trend had grown because Kris Jenner is one of the hardest working businesswomen in the US, and Chinese people really respect hard work. Wang emphasized, Cosplaying Kris Jenner is like a Gen Z funny way to manifest success.
Jenner took to the comments of a video posted by Wang, writing you're ALL doing amazing, sweetie!!!! which references her well-known quote from an episode of Keeping Up With the Kardashians.
Regional reporting has included screenshots from social media sites showing users depicting Jenner in various professional attires, from lawyer Kris to teacher Kris. Reports estimate approximately 99,000 posts showcasing Jenner have been viewed nearly 53 million times on RedNote alone.
While the phenomenon may not have extended to Western social media platforms significantly, it has surfaced on X. Some users claim achievement in areas such as exams with the help of Jenner's likeness.
