Strawberries and Cream Sandwiches: A Sweet Fusion from Japan to the UK

Fri Aug 15 2025 23:47:38 GMT+0300 (Eastern European Summer Time)
Strawberries and Cream Sandwiches: A Sweet Fusion from Japan to the UK

Food lovers rejoice as the unique strawberries and cream sandwich makes its UK debut, inspired by Japanese delicacies.


M&S supermarket has introduced a limited-edition strawberries and cream sandwich, made with strawberries, whipped cream cheese, and sweetened bread, inspired by Japan's "furutsu sando." This unique offering has quickly taken the UK by storm, becoming the top-selling sandwich shortly after its launch. While there are strawberry sandwiches available at select Japanese bakeries, M&S's release is one of the first widely available in supermarkets.

The concept of fruit in a sandwich may be unconventional for some, but it's a beloved tradition in Japan, where "furutsu sando" has spurred popularity in fruit shops offering these delectable treats. With its soft, spongy white bread filled with fruit and whipped cream, these sandwiches are often cut into triangles, showcasing their vibrant fillings. They are commonly enjoyed as a snack alongside tea or coffee, offering a delightful mix of textures that many find appealing.

In the UK, while the combination may raise eyebrows, fruit-filled sandwiches are not unheard of. Variations like banana sandwiches and coronation chicken with dried fruit show a willingness to experiment with flavors. This begs the question: what defines a sandwich? The Oxford English Dictionary describes it as two slices of bread with a filling, yet the culinary world offers much more variety.

Exploring unique sandwiches from around the globe can also inspire adventurous eaters. The Vietnamese bánh mì, the French croque monsieur, New Orleans' po' boy, and the Venezuelan arepa showcase endless possibilities, while UK-style chip butties and crisp sarnies bring their own quirky flair.

Whether it’s the strawberries and cream sandwich or one of the many international varieties, the world of sandwiches continues to evolve, inviting everyone to indulge in unique taste experiences.

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