**Ireland's McGregor Faces Backlash Following Guilty Verdict in Sexual Assault Case**

Fri Aug 15 2025 12:05:45 GMT+0300 (Eastern European Summer Time)
**Ireland's McGregor Faces Backlash Following Guilty Verdict in Sexual Assault Case**

*Conor McGregor's public support wanes as legal troubles escalate post-verdict.*


*In a seismic shift, Conor McGregor's fall from grace in Ireland is marked by product withdrawals and public outrage following a jury's guilty finding in a civil sexual assault trial.*

With a 12-member jury in Dublin finding Conor McGregor guilty of sexual assault and awarding nearly €250,000 in damages to the plaintiff, Nikita Hand, the fallout has been immediate and substantial. Retailers swiftly pulled products associated with the MMA star from their shelves, erasing murals depicting him, and brands severed their ties with the once-beloved athlete. McGregor, claiming innocence, announced plans to appeal the verdict amid a sea of changing public sentiment.

Once regarded as Ireland's sporting icon, McGregor’s reputation has taken a significant hit due to various legal troubles over the past years, including a 2018 incident involving a violent outburst at a UFC event and a subsequent conviction for a pub altercation. Observers note that support for McGregor, who once radiated charisma and patriotism, has dwindled markedly, particularly after the verdict in Hand’s case, leading some to label it a watershed moment for his image in Ireland.

In the wake of the trial, many retailers across Ireland and the UK opted to distance themselves from McGregor. Proximo Spirits announced it would cease using his name in marketing for his whiskey brand, Proper No Twelve. In a similar vein, video game developer IO Interactive ended their collaboration with him, and Ireland’s National Wax Museum removed his figure from display.

Petesy Carroll, a mixed martial arts journalist, points to the troubling evolution of McGregor's persona from a national hero to a controversial figure engulfed in scandals. Although he originally inspired a sense of pride among young Irish athletes during a time of economic hardship, the accumulation of negative press surrounding his conduct has sharply divided public opinion.

Following Hand's civil trial—which McGregor described as a consensual encounter—sexual assault helplines reported a significant surge in calls, indicating the case’s profound societal impact. Many survivors expressed relief over the verdict, seeing it as a step towards justice for victims of sexual violence. Hand encouraged others who have suffered similar experiences to continue fighting for their rights, emphasizing the importance of having a voice in the face of adversity.

As murals depicting McGregor are painted over and social media conversations around sexual assault intensify, the former champion's legacy in Ireland now hangs in the balance. Business owners like Gary Scully of Scully Fitness have opted to remove McGregor-related imagery, signaling an overall cultural shift wherein McGregor, once a role model, is now a figure of public disdain. The question looms: what comes next for a man who once embodied the spirit of a nation, but now appears increasingly isolated as his legal and personal troubles mount?

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