Mexican businesses rally around “Made in Mexico” campaigns amid political challenges from the U.S., as national unity strengthens.
**Mexico's Nationalism Grows as Trump’s Tariffs Take Effect**
**Mexico's Nationalism Grows as Trump’s Tariffs Take Effect**
As President Trump’s tariffs against Mexico launch, national pride and support for President Claudia Sheinbaum surge.
March 4, 2025, Mexico City – President Claudia Sheinbaum of Mexico has embraced a spirit of nationalism amid the launch of new tariffs imposed by President Trump on Mexican goods. In a recent speech commemorating Flag Day, Sheinbaum stood boldly beneath a large Mexican flag, calling for respect and unity among Mexicans. “Mexico must be respected,” Sheinbaum asserted, emphasizing her belief that the nation's history and the bravery of its people create an indomitable spirit against foreign pressure.
The timing of Sheinbaum's message coincided with the enforcement of heavy tariffs by the U.S., which officials have indicated are part of ongoing negotiations with Mexico. This move has sparked a wave of Mexican nationalism, with many citizens rallying behind campaigns promoting domestic products. A growing number of Mexicans are urging boycotts of U.S. companies, while a concerted effort is underway to support local brands.
As she navigates the intricate landscape of international relations between Mexico and the United States, Sheinbaum has successfully used nationalist imagery in her communications. Local advertisements are blossoming that feature her alongside the military, reinforcing a culture of patriotism. In these ads, the president is depicted leading the public with the slogan, “Mexico united, never defeated!”
Remarkably, as the nation grapples with economic uncertainties tied to U.S. tariffs, Sheinbaum’s popularity has climbed to approximately 80 percent in various polls. Taking office after the tenure of her mentor, former President Andres Manuel López Obrador, Sheinbaum's leadership reflects a strategic balance of fostering national pride while attempting to maintain dialogues with U.S. officials.
In these turbulent times, Mexico's response is clear: a united front under a national banner, and a firm expectation of respect from its northern neighbor.
The timing of Sheinbaum's message coincided with the enforcement of heavy tariffs by the U.S., which officials have indicated are part of ongoing negotiations with Mexico. This move has sparked a wave of Mexican nationalism, with many citizens rallying behind campaigns promoting domestic products. A growing number of Mexicans are urging boycotts of U.S. companies, while a concerted effort is underway to support local brands.
As she navigates the intricate landscape of international relations between Mexico and the United States, Sheinbaum has successfully used nationalist imagery in her communications. Local advertisements are blossoming that feature her alongside the military, reinforcing a culture of patriotism. In these ads, the president is depicted leading the public with the slogan, “Mexico united, never defeated!”
Remarkably, as the nation grapples with economic uncertainties tied to U.S. tariffs, Sheinbaum’s popularity has climbed to approximately 80 percent in various polls. Taking office after the tenure of her mentor, former President Andres Manuel López Obrador, Sheinbaum's leadership reflects a strategic balance of fostering national pride while attempting to maintain dialogues with U.S. officials.
In these turbulent times, Mexico's response is clear: a united front under a national banner, and a firm expectation of respect from its northern neighbor.
