China Expands Trade-In Scheme for Kitchen Appliances to Stimulate Economy

Thu Mar 13 2025 13:58:53 GMT+0200 (Eastern European Standard Time)
China Expands Trade-In Scheme for Kitchen Appliances to Stimulate Economy

China's government introduces new incentives to boost struggling consumer demand amid economic challenges.


In a bid to revitalize its economy, the Chinese government has launched an expanded trade-in program that incentivizes consumers to exchange older kitchen appliances for discounts of up to 20% on new products.

The Chinese economy has been under pressure, prompting the government to take proactive measures to stimulate consumer spending. The expanded trade-in scheme now includes a variety of kitchen appliances such as microwave ovens, dishwashers, rice cookers, and water purifiers, in addition to previously covered items like televisions, smartphones, and electric vehicles.

As a part of these efforts, 81 billion yuan (£8.9bn; $11bn) has been allocated for the consumer goods trade-in initiative this year, according to officials. The initiative, which was first introduced in March, has reportedly shown promising results, with significant boosts in sales of major consumer items, including home appliances and vehicles, according to the Ministry of Commerce.

Despite the positive reports, some economists remain skeptical about the long-term effectiveness of these trade-in schemes. Harry Murphy Cruise, head of China economics at Moody's Analytics, highlighted a mixed performance, noting that while certain goods saw increased sales, these measures have not led to a notable rise in overall consumer spending.

As China continues to navigate economic hurdles, including weakened consumer demand and a critical property market downturn, government officials have emphasized the importance of invigorating the domestic economy. A recent meeting among top leaders underscored the urgency of adopting "vigorous" strategies to enhance consumer behavior, especially in light of external pressures, including looming trade tariffs.

In anticipation of broader economic assessments, Beijing is expected to unveil its 2024 growth targets next week, with projections estimating a growth rate of around 5%. However, the effectiveness of these consumer-focused policies remains to be seen as China grapples with international economic dynamics.

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