Pokémon CEO Envisions Franchise Longevity of 50 to 100 Years

With ongoing adaptations and engagements, Pokémon looks towards the next century.

The CEO of The Pokémon Company, Tsunekazu Ishihara, is optimistic that the franchise can thrive for another 50 to 100 years by prioritizing innovation. Since its 1996 debut on the Nintendo Game Boy, Pokémon has evolved into one of the most lucrative media franchises in the world, encompassing films, television, merchandise, and gaming.

With the recent surge in popularity of the trading card game, Ishihara acknowledges challenges, including scalpers and counterfeit products. Ahead of Pokémon Day, an event set to reveal new releases, he emphasizes the importance of enhancing both real-world and virtual interactions, highlighting the success of Pokémon GO, a mobile app that integrates with GPS technology.

Addressing concerns among fans regarding the impact of secondary markets on the business, Ishihara stated that while rarity drives value for collectors, the company struggles to regulate resale nuances. However, he remains firm against counterfeit merchandise, noting ongoing legal efforts to protect the brand, including a recent lawsuit against the creators of Palworld, a game bearing a resemblance to Pokémon.

The franchise attracts fans spanning multiple generations, with events like last weekend's International Championships in London showcasing its cultural significance. Many attendees, like Justin and Marina, credit the animated series with introducing them to Pokémon and fostering a sense of community at live events.

Operating as a private company, Ishihara suggests that The Pokémon Company benefits from its singular focus on the franchise, allowing for reinvestment without the pressure of shareholder expectations. As 2023 marks the departure of iconic characters Ash and Pikachu from the animated series, speculation about special commemorative events for the franchise’s upcoming 30th anniversary is on the rise. Ishihara expresses a commitment to bridging real and virtual worlds and believes that continued dedication to innovation will keep Pokémon thriving long into the future.