China's Newest Video Game Sparks Controversy Over Sexism

Mon Jul 07 2025 07:39:22 GMT+0300 (Eastern European Summer Time)
China's Newest Video Game Sparks Controversy Over Sexism

Amid a backlash, a video game built around gold diggers has ignited a fierce debate over gender stereotypes in China.


A new video game titled "Revenge on Gold Diggers" has caused a storm of controversy in China, with critics accusing it of perpetuating misogynistic stereotypes while supporters claim it serves as a warning against monetary manipulation in relationships. The game allows male players to navigate relationships with women characterized as manipulators seeking financial gain, shaping the narrative based on their choices. While initially topping sales on the gaming platform Steam, backlash led to its quick rebranding as the "Emotional Anti-Fraud Simulator."

Despite the renaming and the creators' insistence that they did not set out to vilify women, the game's content raised alarm bells among many, including artist Xu Yikun, who condemned it as a perpetuation of gender-based insults. She argued that the term "gold digger" is commonly used to demean women unjustly, leading to an environment where sexist humor is commonplace.

Defending the game, some players argue that the focus on female "gold diggers" does not equate to a broader attack on women, claiming that both genders can exhibit such behavior. Supporters also point out that its critique of emotional fraud aligns with pressing societal issues in China, where love scams have had significant financial implications.

However, media reactions reflect division, with various outlets expressing starkly contrasting views. Despite the criticism and ongoing debates surrounding gender dynamics, the game continues to perform well commercially, even competing with what is regarded as the country's most successful game to date, "Black Myth: Wukong."

The game resonates within a broader context of sustained patriarchal narratives in Chinese society, where traditional gender roles are encouraged and criticized. Women's voices expressing concern about the game’s implications reflect the larger ongoing struggles for gender equality in a country where the official state discourse frequently emphasizes women's roles as homemakers.

As discussions surrounding the game unfold, it remains a focal point of cultural discourse about gender, representation, and the societal norms at play within Chinese society.

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