Shein, known for its affordable trendy fashion, has officially re-entered the Indian market through a collaboration with Reliance Retail, a significant move following the brand's ban in 2020 due to data security concerns amidst rising tensions with China. The app made its debut on Friday, already attracting over 10,000 downloads, and plans to expand its delivery services beyond the current metropolitan locations. The partnership emphasizes strict data management protocols, ensuring all customer information stays within India and is managed by Reliance Retail.
Shein Partners with Reliance to Make a Comeback in India After Ban
Shein Partners with Reliance to Make a Comeback in India After Ban
Chinese fast-fashion giant Shein resumes operations in India under a licensing agreement with Reliance Retail five years post-ban.
Shein’s strategy signifies its commitment to a long-term presence in the Indian market, demanding local manufacturing while supporting Indian textile exports. The renewed access to Shein’s vast catalog comes after a void was created when it was prohibited, leading to the growth of local competitors. This deal not only provides customers with fashionable choices at low prices but also reflects Reliance's ambition to enrich its retail portfolio.
