In an exciting announcement, FIFA president Gianni Infantino confirmed on Instagram that the World Cup will feature its inaugural half-time entertainment. Infantino highlighted the importance of this event, stating: "This will be a historic moment for the FIFA World Cup and a show befitting the biggest sporting event in the world."
The concept of a half-time show is largely inspired by the Super Bowl, where performances typically range between 25 to 30 minutes, allowing ample time for stage setup and teardown. Previous Super Bowl shows have featured major artists, including Kendrick Lamar, Rihanna, and Lady Gaga, all drawing massive viewership numbers. Coldplay's involvement is anticipated to bring a unique and thrilling edge to the 2026 finale, paving the way for a new tradition in World Cup events.
The concept of a half-time show is largely inspired by the Super Bowl, where performances typically range between 25 to 30 minutes, allowing ample time for stage setup and teardown. Previous Super Bowl shows have featured major artists, including Kendrick Lamar, Rihanna, and Lady Gaga, all drawing massive viewership numbers. Coldplay's involvement is anticipated to bring a unique and thrilling edge to the 2026 finale, paving the way for a new tradition in World Cup events.