Many can relate to the buzz of stumbling upon a hidden gem. This year, more people are seeking out 'authentic' holiday experiences abroad rather than all-inclusive tourist traps, according to ABTA, the association for British travel agents. ABTA also says two in five Britons are planning to holiday in a country they've never been to this year.
It comes as war in the Middle East is causing some to switch to European destinations, while warnings of potential jet fuel shortages and the high cost of living are putting others off holidays completely. So if you're looking for a cost-effective and slightly quirky destination this summer, read on for what's proving popular.
**Montenegro**
Montenegro is popping up more and more on social media as a hidden travel gem. The Balkan state is now served by several UK airline routes and is popular among people who want to visit Greece, Italy, and Croatia—without the high price tag. Tourists can combine a beach holiday, city break, and outdoor pursuits due to its small size.
Jennifer Lynch, managing director of travel agency Arrange My Escape, notes that you can easily do a day trip into the mountains while staying at the beach, or even pair your trip with visits to Bosnia and Croatia.
**The Baltic Coast**
Estonia, Finland, and Lithuania are becoming increasingly popular for families, couples, and solo travelers. These countries are easy to travel between, with ferries linking Helsinki and Tallinn. The Baltic Sea provides beach getaways without the sweltering heat of Spain, and offers history lovers ample opportunity to explore.
**Albania**
Albania offers similar scenery to Greece but at much lower prices. Travelers can fly into Corfu and take a quick ferry to Saranda, the gateway to the 'Albanian Riviera.' Travel insiders are starting to recognize the value of Albania’s beautiful beaches and rich culture.
**Northern Spain**
Spain continues to be a favorite for British tourists, but there’s a growing interest in regions like Asturias and La Rioja. These areas offer a distinct experience filled with greenery, mountains, and wildlife, thanks to targeted tourism efforts.
Ultimately, travelers are reevaluating their travel choices, opting for authentic experiences in friendly destinations that provide good value for money.
It comes as war in the Middle East is causing some to switch to European destinations, while warnings of potential jet fuel shortages and the high cost of living are putting others off holidays completely. So if you're looking for a cost-effective and slightly quirky destination this summer, read on for what's proving popular.
**Montenegro**
Montenegro is popping up more and more on social media as a hidden travel gem. The Balkan state is now served by several UK airline routes and is popular among people who want to visit Greece, Italy, and Croatia—without the high price tag. Tourists can combine a beach holiday, city break, and outdoor pursuits due to its small size.
Jennifer Lynch, managing director of travel agency Arrange My Escape, notes that you can easily do a day trip into the mountains while staying at the beach, or even pair your trip with visits to Bosnia and Croatia.
**The Baltic Coast**
Estonia, Finland, and Lithuania are becoming increasingly popular for families, couples, and solo travelers. These countries are easy to travel between, with ferries linking Helsinki and Tallinn. The Baltic Sea provides beach getaways without the sweltering heat of Spain, and offers history lovers ample opportunity to explore.
**Albania**
Albania offers similar scenery to Greece but at much lower prices. Travelers can fly into Corfu and take a quick ferry to Saranda, the gateway to the 'Albanian Riviera.' Travel insiders are starting to recognize the value of Albania’s beautiful beaches and rich culture.
**Northern Spain**
Spain continues to be a favorite for British tourists, but there’s a growing interest in regions like Asturias and La Rioja. These areas offer a distinct experience filled with greenery, mountains, and wildlife, thanks to targeted tourism efforts.
Ultimately, travelers are reevaluating their travel choices, opting for authentic experiences in friendly destinations that provide good value for money.
