Beyoncé teased her appearance on social media with a striking image of her catching a football while perched on a classic American vehicle adorned with roses, donning her signature cowboy hat. "Cowboy Carter," which launched earlier this year, showcases a shift towards the country genre and includes collaborations with artists like Miley Cyrus and Post Malone. It is currently nominated for Album of the Year at the 2025 Grammy Awards, where she stands to compete for ten awards, including Best Country Album.

Additionally, Netflix has announced that it will be streaming the Christmas games as part of its recent venture into live sports programming, having sealed a deal to broadcast NFL games through 2026. The Houston vs. Baltimore matchup will not only attract the usual fanfare but promises to bring unique excitement with Beyoncé's anticipated appearance and potential surprise guests from her album. This partnership aims to elevate NFL visibility on a global scale, especially on a day traditionally dedicated to its beloved Christmas games.