'Sega does what Nintendon't.' This iconic slogan from the 1990s encapsulated the fierce rivalry between Sega and Nintendo. Today, the landscape has softened, allowing Sonic games to thrive on Nintendo consoles.

With the release of 'Sonic Racing: CrossWorlds', perhaps Sega is aiming to reignite that competitive spirit. The game's promotional material harkens back to a 1992 advertisement that aimed to assert Sega's dominance over Nintendo. Recently, Takashi Iizuka, head of Sonic Team, playfully mocked Mario Kart during a gaming event, suggesting a competitive edge.

However, Iizuka refrains from naming specific titles that might be considered competitors in the racing genre. Instead, industry experts suggest Sega is engaging in playful competition, leveraging Mario Kart's popularity while ensuring 'CrossWorlds' appeals to a broad audience across consoles.

As Iizuka notes, the challenge remains to attract new players amidst a gaming landscape dominated by 'live service' games like Fortnite, Roblox, and Call of Duty. The introduction of seasonal content and constantly refreshing gameplay is essential for maintaining player interest.

In a move to innovate rather than dwell on nostalgia, Iizuka asserts that the team plans to focus on new experiences rather than remaking classic titles. Future characters and content updates in 'CrossWorlds' aim to encapsulate the dynamic essence of modern gaming.

As Sega navigates the future, Iizuka remains committed to blending the rich history of Sonic with the evolving demands of today's gamers, ensuring that Sonic continues to pop his head above the competition.