Owned by Google, YouTube argued for its exemption, claiming its platform offers significant benefits to younger Australians; however, the government’s decision came after recommendations from Australia's eSafety Commissioner Julie Inman Grant, who highlighted YouTube as the primary site where children aged 10 to 15 have encountered harmful content. The announcement has garnered attention globally, with other nations like Norway considering similar measures.

Prime Minister Anthony Albanese expressed that social media poses risks and assured parents that the government supports their interests in safeguarding their children's well-being. Federal Communications Minister Anika Wells emphasized the necessity of policing online behaviors over allowing "predatory algorithms" to influence children. Tech companies that violate this ban could face hefty fines up to A$50 million for non-compliance, required to deactivate existing accounts, deny the creation of new ones, and rectify any loopholes.

Further arrangements detailing the implementation of the ban are expected to be discussed in federal parliament.