Nvidia has unveiled a new tech platform for self-driving cars as the world's leading chip-maker seeks more physical products to embed AI into. Speaking at the annual CES technology conference in Las Vegas, boss Jensen Huan said the system - called Alpamayo - would bring reasoning to autonomous vehicles. This would allow cars to think through rare scenarios, drive safely in complex environments, and explain their driving decisions, Huang claimed. He mentioned that Nvidia is working with Mercedes to produce a driverless car powered by the tech, which would be released in the US in the coming months before rolling out in Europe and Asia.

Nvidia's chips have played a significant role in the AI revolution, and the focus is shifting toward hardware that can integrate AI technology, making self-driving cars a lucrative market. Huang highlighted that Alpamayo is an open-source AI model available on Hugging Face, allowing researchers to access and retrain the model freely. The company envisions a future where all vehicles will be autonomous.

Shares of Nvidia saw a slight increase following Huang's presentation, which included a demonstration of an AI-powered Mercedes-Benz driving through San Francisco. Nvidia plans to launch a robotaxi service by next year, competing with other tech giants in the autonomous vehicle space, including Tesla. As the tech landscape evolves, Nvidia's push into self-driving technology could reshape the industry's future.