Japan’s top regulator has launched a surprise raid on six major ice‑cream producers after allegations that the firms conspired to inflate prices. The move comes amid a scorching summer that has driven demand for frozen desserts to new highs.
The six companies raided on Tuesday were Meiji, Morinaga Milk Industry, Lotte, Morinaga, Ezaki Glico and Akagi Nyugyo. Authorities suspect the firms raised the prices of their popular frozen sweets by 5‑10% over several years, exceeding the rise in raw‑material costs. The investigation is backed by suspicions of a broken antimonopoly agreement.
Japan’s Fair Trade Commission, which regulates competition, has said it will not provide a statement at this time. The regulator, however, has conducted an on‑site inspection of the companies’ factories and offices.
In separate statements the brands have pledged cooperation. Meiji said, "The inspection is taken seriously and we will cooperate fully with the Fair Trade Commission’s investigation." Glico added, "We will respond in good faith and fully cooperate." Akagi Nyugyo echoed this stance, promising full cooperation as well.
The probe arrives just as Japan has highlighted the term, kokushobi, for days reaching 40ºC (104ºF) or above. The nickname, translating to "cruelly hot," has gained traction as the country endured its hottest summer on record in 2025.
This case reflects a broader trend of governments tightening enforcement on price‑setting practices, particularly in high‑sensation sectors that flourish during extreme weather.
The companies’ calls for cooperation have yet to be corroborated with concrete outcomes from the Fair Trade Commission, leaving consumers and investors eager for clarity on potential penalties and reforms.
