The latest US presidential financial disclosure—927 pages the size of War & Peace—shows that President Donald Trump turned to an eclectic arsenal of revenue streams in 2025. At the top of the list, branded merchandise, from a Trump‑branded Bible to Victory 47 perfume, earned roughly $280,000, while a coffee‑table book named Save America raked in $1.8 m.
Spotify’s Melania Trump film, financed and distributed by Amazon, delivered $10.7 m to the First Lady when it hit the box office. That was complemented by $6 m from non‑fungible token sales and $520,000 from her eponymous book.
Share trading dominated the disclosure: Trump made 21,285 trades in 2025 involving a wide range of companies, including a high‑profile stint with Nvidia. The AI chipmaker, valued at $5 tn last October, saw its shares surge after an agreement to invest billions in U.S. production. Trump’s proxy investors purchased between $5m and $25m in Nvidia stock during that period.
Perhaps the most surprising line item was $86.5 m in damages paid by media firms over lawsuits his team filed. Meta settled a case over his suspended accounts with $24.5 m, while Paramount and ABC each paid $16 m. YouTube and Jack Dorsey’s former platform X also contributed $22 m and $8 m respectively. The proceeds are earmarked for the Trump presidential library and the National Mall trust.
The closure of Trump’s financial story comes after he secured two SAG‑AFTRA pensions from his earlier TV‑film career, totaling $86,532 last year, and a cameo in the 1990s sitcom Fresh Prince of Bel‑Air. The pensions remain untouched despite his 2021 exit from the union.
