The initiative was organized by the children, who are beneficiaries of the NGO Innovation for Change. This organization supports around 400 children from the slums, offering them free meals, education, and vocational training. The young fashionistas crafted their outfits in just three to four days, selecting red garments from donations and mimicking the styles of Bollywood stars they admired on social media.

Mehak Kannojia, a 16-year-old model in the video, explained how their collective effort allowed them to create exceptional pieces and learn valuable skills. The video showcased their ramp walk amidst the vibrant, yet gritty backdrop of the slum, brilliantly illustrating that talent transcends socio-economic barriers.

Sabyasachi Mukherjee's endorsement by sharing their video is a testament to their efforts. The project sparked a wave of praise on social media, with users drawing parallels between the children's work and professional fashion shows.

While the project brought joy and recognition to the children, it also raised concerns about potential associations with child marriage, a persistent issue in India. The NGO clarified their stance, emphasizing that their objective was to empower the children and challenge societal norms.

In recent interviews, the children expressed their excitement over newfound fame, and they harbor dreams of one day meeting their fashion idol, Sabyasachi. The response they received has been nothing short of transformative, symbolizing hope, creativity, and the bright future that lies ahead.