Comcast plans to retain NBC broadcast properties, alongside its film and television studios, theme parks, and the Peacock streaming service. The anticipated timeline for the completion of the spin-off is approximately one year, during which Comcast executives are optimistic about enhancing growth potential. Mark Lazarus, the current chairman of NBCUniversal's media group, is expected to lead the new entity.

Since acquiring NBCUniversal in 2011—prior to the streaming boom—the company has seen a significant shift in consumer behavior, with a growing number of viewers opting to cut cable subscriptions in favor of digital platforms. Comcast's decision marks it as the first major media organization to take such a bold step, following recent moves by Warner Bros and Paramount Global, both of which have recorded significant losses in their cable evaluations this year. Meanwhile, Walt Disney has mulled similar strategies but ultimately chose to abandon plans for its own cable spinoff.