In the wake of past wars that left veterans stigmatized, the Kremlin is implementing strategies to honor and elevate the standing of servicemen who fought in Ukraine.
Reviving Veteran Pride: The Kremlin's New Strategy

Reviving Veteran Pride: The Kremlin's New Strategy
In a bid to rehabilitate the image of war veterans, Russia enhances the societal status of those returning home from the Ukraine conflict.
As the ongoing conflict in Ukraine reshapes the narratives surrounding its veterans, Russians are witnessing a renewed effort by the Kremlin to promote these soldiers as heroes. The focus has shifted dramatically from the past, where veterans of wars in Chechnya and Afghanistan often faced silence or stigma upon returning home. This time, however, the Kremlin's strategy involves a highly visible campaign aimed at integrating veterans into society as respected figures and community leaders.
Take the example of Ilya Rusinov, a former member of the Wagner mercenary group. After being injured in battle and healing from a vertebral injury, he initially took up a teaching job, but soon embraced his passion for fostering patriotism among the youth by establishing Zveno, a club offering military training to all ages. The demand for his programs quickly surged, highlighting a societal shift toward acceptance and respect for those who served.
Under the Kremlin’s current directives, veterans are increasingly featured in media, addressing school children and showcasing their experiences as part of the state-sponsored narrative. As of September, military training has been mandated for students starting in eighth grade, reinforcing the government's push to weave military pride into the nation’s fabric from an early age.
The visibility of veterans is further amplified through billboards celebrating their bravery and a dedicated television program, “Ours,” which captures their stories and performances, helping to cultivate a heroic image of service members in the eyes of Russian society.
Furthermore, initiatives have been launched to provide returning veterans with better job opportunities and debt forgiveness to assist their reintegration. By fostering an environment of recognition and appreciation for military personnel, the Kremlin hopes to not only change the narrative surrounding these individuals but to also instill a sense of duty and pride among younger generations.
As Russia continues to navigate the complexities of its military endeavors, the treatment and celebration of veterans represent a crucial part of its broader strategy to bolster national sentiment and unity throughout the country.
Take the example of Ilya Rusinov, a former member of the Wagner mercenary group. After being injured in battle and healing from a vertebral injury, he initially took up a teaching job, but soon embraced his passion for fostering patriotism among the youth by establishing Zveno, a club offering military training to all ages. The demand for his programs quickly surged, highlighting a societal shift toward acceptance and respect for those who served.
Under the Kremlin’s current directives, veterans are increasingly featured in media, addressing school children and showcasing their experiences as part of the state-sponsored narrative. As of September, military training has been mandated for students starting in eighth grade, reinforcing the government's push to weave military pride into the nation’s fabric from an early age.
The visibility of veterans is further amplified through billboards celebrating their bravery and a dedicated television program, “Ours,” which captures their stories and performances, helping to cultivate a heroic image of service members in the eyes of Russian society.
Furthermore, initiatives have been launched to provide returning veterans with better job opportunities and debt forgiveness to assist their reintegration. By fostering an environment of recognition and appreciation for military personnel, the Kremlin hopes to not only change the narrative surrounding these individuals but to also instill a sense of duty and pride among younger generations.
As Russia continues to navigate the complexities of its military endeavors, the treatment and celebration of veterans represent a crucial part of its broader strategy to bolster national sentiment and unity throughout the country.