In response to increasing complaints regarding visitor behavior, Jeju police have introduced a first-of-its-kind guide for tourists, outlining acceptable conduct and potential fines for violations.
Jeju Enforces Tourist Conduct Guidelines Amid Rising Visitor Numbers

Jeju Enforces Tourist Conduct Guidelines Amid Rising Visitor Numbers
Police on the South Korean island of Jeju issue new guidelines for tourists, emphasizing respectful behavior during their visit.
Police in Jeju, the celebrated South Korean holiday island, have initiated a set of guidelines reminding international tourists to adhere to local norms or risk facing fines, as the island experiences a surge in visitor numbers. This proactive measure, the first of its kind in the country, follows numerous complaints from residents concerning misconduct by non-local holidaymakers, including littering and allowing children to defecate in public spaces.
The newly released guide is available in Chinese, English, and Korean, reflecting Jeju's status as a popular destination during the bustling summer season. Jeju, known for its stunning beaches, scenic hiking trails, and dramatic volcanic landscapes, also attracts foreigners for shopping and gambling opportunities.
According to Jeju Police Agency chief Kim Su-young, the initiative strives to "prevent misunderstandings due to language and cultural differences and enhance the understanding of Korean culture and laws among foreigners." In an initial effort, the Jeju police will distribute an initial batch of 8,000 copies of the guide.
The guidelines outline various "minor offences" that could incur fines, including smoking in banned areas, littering, jaywalking, disorderly conduct while intoxicated, dining-and-dashing, public urination and defecation, using false identification, and trespassing.
While first-time offenders will receive warnings, repeat offenders may face fines up to 200,000 won (approximately $143 or £106), as detailed in the law enforcement's materials. South Korea has welcomed a notable influx of tourists since the pandemic's end, with Jeju alone reporting seven million visitors this year. In 2024, international tourists contributed a record 9.26 trillion won to the area's economy, with nearly 70% of these visitors originating from China.
This crackdown by local authorities illustrates a broader trend across popular Asian travel destinations adapting to the challenges posed by over-tourism. For instance, last year a Japanese town took measures to obstruct a well-known viewpoint of Mount Fuji to deter visitors seeking picturesque selfies.