In a fusion of culture and sport, the allure of Shohei Ohtani has transformed Little Tokyo into a must-visit hub for baseball enthusiasts, as the Dodgers celebrate their thrilling World Series triumph.
Ohtani Effect Captivates Los Angeles as Dodgers Claim World Series Title

Ohtani Effect Captivates Los Angeles as Dodgers Claim World Series Title
Fans from near and far unite in celebration of Shohei Ohtani’s impact during the Dodgers' World Series victory.
As the Los Angeles Dodgers raised the championship trophy after a gripping comeback against the New York Yankees in the 2024 World Series, one player in particular drew attention from across the globe: Shohei Ohtani. This beloved star has not only become the face of the Dodgers, but he has also catalyzed a phenomenon people are calling the "Ohtani effect."
In the city's vibrant Little Tokyo neighborhood, adorned with a 150-foot mural of Ohtani, fans from his home country of Japan and local supporters alike flock to celebrate. The Dodgers' star, who secured a jaw-dropping $700 million contract this season, has ignited new traditions among the city's diverse populace, enhancing the experience of America's pastime in its multicultural jewel.
During the World Series, the excitement reached new heights. The owner of Far Bar, Don Tahara, described the exhilaration and camaraderie that filled his establishment. "When Shohei comes to bat – they know if he hits the home run we start pouring sake shots," he said, referring to the lively ritual of pouring complimentary rice wine for fans following Ohtani's impressive performance this season with 54 home runs.
The Dodgers’ victory was marked by their thrilling comeback from a 5-0 deficit, winning the series with a 7-6 score. Despite not hitting any home runs during the championship games, Ohtani's presence has overshadowed the difficulties of the playoffs, as evident by the packed crowds at Far Bar celebrating with sake and mochi cake featuring the Dodgers’ emblem.
Adding to the celebratory atmosphere, the festivities also paid tribute to Dodgers legend Fernando Valenzuela, who recently passed away, with themed snacks and drinks that honored his legacy. Muralist Robert Vargas spent his time painting a mural of Valenzuela while witnessing the festivities unfold before him at the bar.
Japanese tourists like Takatani Kiuchi are visiting Little Tokyo and Dodger Stadium in droves, excited by the presence of both Ohtani and fellow Japanese teammate Yoshinobu Yamamoto—a phenomenon that has contributed to a surge in tourism from Japan, increasing visits to the city by nearly 91.7% in 2023.
Bill Karz, from LA Tourism, remarked on the significance of the "Ohtani effect," acknowledging its substantial impact on the local economy, revitalizing hotel bookings, and stimulating ticket sales for nearby attractions.
Even Yankee fans, traditionally rivals of the Dodgers, have been swept up in the excitement, donning Ohtani apparel and showing their support for the player. The spirit was palpable at Far Bar, where fans united in a sweeping cheer when the final game culminated in victory for the Dodgers.
As the murals of Ohtani continue to draw visitors and the electric atmosphere of Little Tokyo thrives, the Dodgers’ triumph in the World Series represents not just athletic achievement, but a celebration of cultural exchange and community spirit only Ohtani could inspire.