Transformation of X: Elon Musk's Controversial Social Experiment in 2024

Elon Musk's acquisition of Twitter, now X, has led to significant platform changes influencing political discourse. With rising controversial accounts, altered moderation policies, and Musk's alignment with Donald Trump, the site has become a focal point of social and political tension.

As of 2024, Elon Musk’s social media platform, known as X, has undergone profound changes that have transformed the nature of online discourse. Musk, who obtained the platform two years ago, initially positioned it as a stronghold for free speech. However, the evolution of X now sees the site transitioning from a space conducive to communal exchange into a contentious arena divided by polarized viewpoints.

Despite lower user numbers compared to other social media giants, X holds considerable sway in political discussions, hosting high-profile political figures, governments, and law enforcement agencies. Observers note that Musk's public support for Donald Trump could significantly influence how social media executives interact with the incoming administration, as the political climate intensifies in the wake of the 2024 US Presidential election.

One of the most striking developments in 2024 is the emergence of particular accounts, such as Inevitable West, which have risen to prominence by disseminating controversial and sometimes misleading content. In just a few months, this account has gathered over 130,000 followers, boasting millions of views per post. Their content includes sensational and deceptive videos related to political figures and inflammatory statements regarding immigration and civil unrest.

Amidst 2024's reshaping of X, Musk has facilitated changes extending to account verification and user engagement. The essence of interaction has been transformed with the introduction of subscription-based features like X Premium, allowing select users more visibility and monetization options—a stark departure from the platform's initial approach to free expression.

Moreover, the manipulation of algorithms and the absence of active moderation regarding disinformation have contributed to the platform now favoring divisive content. With claims from former analysts that the lack of safety measures has made the space conducive to misinformation, there is increased concern over the implications of such an environment on political mechanisms and public safety.

The ongoing shift on X has led some users to seek alternatives, as platforms like Bluesky gain traction. Meanwhile, Musk and X executives remain mum amidst critiques of their policies and the broader implications of their decisions. The landscape of social media is rapidly evolving, with X becoming a focal point for emerging political narratives, and the extent of Musk’s influence remains to be seen as 2025 approaches.