In a significant shift for the historic fashion house, Donatella Versace has declared her intention to step down as creative director after nearly three decades in the role. Since taking over in 1997 following her brother Gianni's tragic murder, Versace has had a profound impact on the brand, steering hundreds of successful fashion campaigns and contributing to various design endeavors including hotels and automobiles.
Donatella Versace Steps Down as Creative Director After Nearly 30 Years
Donatella Versace Steps Down as Creative Director After Nearly 30 Years
Fashion icon Donatella Versace announces her resignation from her role as creative director of the luxury brand Versace, passing the torch to Dario Vitale amid industry speculation.
Following this change, Dario Vitale, a former design director at Miu Miu, will assume the creative helm, while Versace transitions to a brand ambassador role. The announcement comes at a time of speculation regarding a potential acquisition of Versace by the Prada Group, which could see a strategic shift in ownership as the fashion industry evolves.
Capri Holdings, which owns Versace and acquired the brand for €2 billion (£1.67 billion) in 2018, stated that this change is part of "a thoughtful succession plan." The company praised Versace's instrumental role in their success and expressed gratitude for her contributions over the years. In her own words shared on Instagram, Donatella acknowledged the emotional significance of her journey, stating it's "the greatest honour of my life" to uphold Gianni’s legacy. She has been a fashion force, dressing high-profile stars including Madonna, Beyoncé, and Lady Gaga.
Versace itself was founded in Milan in 1978 by the Versace siblings and has remained a vibrant representation of bold colors and innovative designs. Today, the Italian brand accounts for 20% of Capri’s expected €5.2 billion (£4.3 billion) revenue in 2024, marking a significant chapter in luxury fashion as it welcomes new leadership while honoring its rich heritage.
Capri Holdings, which owns Versace and acquired the brand for €2 billion (£1.67 billion) in 2018, stated that this change is part of "a thoughtful succession plan." The company praised Versace's instrumental role in their success and expressed gratitude for her contributions over the years. In her own words shared on Instagram, Donatella acknowledged the emotional significance of her journey, stating it's "the greatest honour of my life" to uphold Gianni’s legacy. She has been a fashion force, dressing high-profile stars including Madonna, Beyoncé, and Lady Gaga.
Versace itself was founded in Milan in 1978 by the Versace siblings and has remained a vibrant representation of bold colors and innovative designs. Today, the Italian brand accounts for 20% of Capri’s expected €5.2 billion (£4.3 billion) revenue in 2024, marking a significant chapter in luxury fashion as it welcomes new leadership while honoring its rich heritage.
