In an immediate and decisive action, the European Union has announced countermeasures in response to President Donald Trump's 25% tariffs on steel and aluminum, which took effect early Wednesday. European Commission President Ursula von der Leyen emphasized the detrimental effects of tariffs, labeling them as taxes that harm both businesses and consumers.
**EU Responds to Trump's Tariffs with Countermeasures and Trade Warnings**

**EU Responds to Trump's Tariffs with Countermeasures and Trade Warnings**
The European Union is set to impose tariffs on a broad list of US goods, highlighting concerns over an escalating trade conflict.
The EU's first wave of responses will target American products ranging from jeans and motorcycles to peanut butter and bourbon, with these tariffs slated to start on April 1. This move echoes previous tariffs the EU had implemented in 2018 and 2020. Further, a more extensive list of products—including textiles, home appliances, and agricultural goods—could follow after a two-week stakeholder consultation, with nearly 100 pages detailing affected items.
Rising prices are anticipated in European supermarkets, jeopardizing consumer affordability, particularly for American imports. Dirk Jandura, head of Germany's BGA federation, noted that already slim profit margins would force businesses and consumers to bear higher costs. In total, the EU aims to target €26 billion worth of US exports.
Amid the tensions, EU Council President António Costa has urged the US to deescalate, although Trump retaliated by denouncing previous treatment by trading partners. Industry leaders across Europe expressed concern over the trade risks, arguing that beneficial sourcing options from countries like Brazil or Argentina could mitigate the impact but would not fully alleviate consequences for the European economy.
Both sides face adverse effects in the beverage industry, with US distillers already feeling the repercussions of the re-introduced tariffs, which threaten to destabilize years of market recovery. Similarly, French cognac producers fear that heavy import taxes could jeopardize thousands of jobs in the Charente region.
Warnings from industry leaders suggest that the ramifications of Trump's policies could harm the European steel sector significantly, raising fears of economic decline if tension persists.
As tariffs from both the US and EU are established, the looming threat of a trade war weighs heavily on consumers and businesses on both sides of the Atlantic.
Rising prices are anticipated in European supermarkets, jeopardizing consumer affordability, particularly for American imports. Dirk Jandura, head of Germany's BGA federation, noted that already slim profit margins would force businesses and consumers to bear higher costs. In total, the EU aims to target €26 billion worth of US exports.
Amid the tensions, EU Council President António Costa has urged the US to deescalate, although Trump retaliated by denouncing previous treatment by trading partners. Industry leaders across Europe expressed concern over the trade risks, arguing that beneficial sourcing options from countries like Brazil or Argentina could mitigate the impact but would not fully alleviate consequences for the European economy.
Both sides face adverse effects in the beverage industry, with US distillers already feeling the repercussions of the re-introduced tariffs, which threaten to destabilize years of market recovery. Similarly, French cognac producers fear that heavy import taxes could jeopardize thousands of jobs in the Charente region.
Warnings from industry leaders suggest that the ramifications of Trump's policies could harm the European steel sector significantly, raising fears of economic decline if tension persists.
As tariffs from both the US and EU are established, the looming threat of a trade war weighs heavily on consumers and businesses on both sides of the Atlantic.