During her recent visit to El Salvador's controversial prison, Kristi Noem raised eyebrows with her choice of accessories, bringing attention to the disparity between her luxury watch and the austere surroundings.
Kristi Noem's $50,000 Watch Sparks Controversy During El Salvador Prison Visit

Kristi Noem's $50,000 Watch Sparks Controversy During El Salvador Prison Visit
Homeland Security Secretary Kristi Noem faces backlash over flaunting luxury during a serious prison visit in El Salvador.
In a setting that symbolizes mass incarceration, Homeland Security Secretary Kristi Noem wore a prominent gold Rolex Cosmograph Daytona, valued at approximately $50,000, while visiting El Salvador’s Terrorism Confinement Center (Cecot). The visit came amid the Trump administration’s contentious efforts to deport Venezuelan nationals, with legal opposition delaying the process. Noem’s choice of attire, consisting of a white long-sleeve top, gray slacks, and an ICE baseball cap, was overshadowed by the opulent watch on her wrist.
The striking contrast of her wealthy accessory amidst the grim backdrop of the prison drew significant criticism on social media, with many questioning her judgment in such a serious environment. Cecot, which can reportedly house up to 40,000 prisoners, has been a controversial project of President Nayib Bukele, who has been criticized by human rights organizations for his aggressive policies against gang violence.
In response to the backlash, Tricia McLaughlin, assistant secretary for public affairs at Homeland Security, defended Noem, stating the watch was an investment from the proceeds of her books—an heirloom for her children. However, the decision to showcase this luxury item during her visit to a facility notorious for its harsh conditions has led many to ponder the appropriateness of her choices in optics and empathy in such contexts.
The striking contrast of her wealthy accessory amidst the grim backdrop of the prison drew significant criticism on social media, with many questioning her judgment in such a serious environment. Cecot, which can reportedly house up to 40,000 prisoners, has been a controversial project of President Nayib Bukele, who has been criticized by human rights organizations for his aggressive policies against gang violence.
In response to the backlash, Tricia McLaughlin, assistant secretary for public affairs at Homeland Security, defended Noem, stating the watch was an investment from the proceeds of her books—an heirloom for her children. However, the decision to showcase this luxury item during her visit to a facility notorious for its harsh conditions has led many to ponder the appropriateness of her choices in optics and empathy in such contexts.