The animated musical Kpop Demon Hunters has climbed up, up, up Netflix's charts to become its most viewed movie ever, the streaming platform says.
Since its release in June, the film has been watched more than 236 million times, overtaking the action comedy Red Notice to take the top spot.
It is the latest in a series of chart-topping achievements by the film which has become a surprise global hit.
Songs from the movie have also been some of the most streamed online on Spotify, while the track Golden hit number one on the Billboard Hot 100 earlier this month.
Produced by Sony Pictures Animation, Kpop Demon Hunters follows the adventures of fictional K-pop girl band Huntr/x as its three members use their music and fighting skills to protect humans from demons.
It was launched in June with a relatively low-key premiere at Netflix's Tudum theatre in Los Angeles.
But over the summer the film gained momentum through word of mouth, boosted by viral videos and memes on social media.
Many have praised it for its eye-catching animation and its depiction of both traditional and modern Korean culture.
Maggie Kang, the Korean-Canadian co-director of the film, previously stated that they wanted the music to resonate profoundly with K-pop fans.
Capitalising on the songs' popularity, Netflix released a sing-along version in cinemas in various countries last weekend, netting it the first number one film at the US box office. This version was subsequently released worldwide on the platform.
Many songs from the soundtrack have entered the top 10 of Spotify's global chart, with Golden currently holding the number one spot.
This brings Huntr/x and their rivals Saja Boys to new heights in the Spotify records, surpassing major groups like BTS and Blackpink.
Talks about a film sequel are reportedly in the early stages.
