Pakistan Airlines Controversy: PIA's Eiffel Tower Ad Sparks Outrage

Pakistan International Airlines (PIA) is under fire following an advertisement that depicted a plane flying towards the Eiffel Tower, intended to promote the resumption of flights to Paris with the tagline "Paris, we're coming today." Critics on social media found the imagery alarming and reminiscent of the tragic events of September 11, 2001.

The ad, which has been viewed over 21 million times, has provoked an outpouring of criticism, with one user questioning whether it was a "advertisement or a threat?" Others urged the company to reassess its marketing strategies. Among those voicing concern are Pakistan’s Prime Minister Shehbaz Sharif and Deputy Prime Minister Ishaq Dar, who both condemned the ad and called for an investigation into its content.

This latest controversy highlights PIA’s troubled history with marketing. Journalists and netizens alike expressed disbelief, questioning how the airline's management could overlook the sensitivity surrounding such imagery. Previous incidents also contribute to the airline's controversial reputation, including past advertisements and decision-making practices that drew public ridicule.

Despite calls for accountability, PIA has yet to respond to the backlash, and the incident raises crucial questions regarding the judgment of corporate advertising in sensitive contexts.